Poshak Chikan Studio: Founded by two young minds to showcase Lucknowi Chikankari’s rich heritage
Their deep appreciation for the cultural significance and beauty of Chikankari embroidery led them to create Poshak Chikan Studio.
The more we talk about a few businesses choosing to walk on unconventional paths to create a unique niche in their chosen sectors, the more we feel the need to discuss their stories for the world to know their genius and infuse more hope and positivity among emerging talents. The success story of one such incredible Indian brand called Poshak Chikan Studio thrives on offering customers genuine and authentic Lucknowi Chikankari apparel.
Poshak Chikan Studio is founded by two young minds, Sanaullah Siddiqui and Shahnara Siddiqui. During the lockdown in 2020, they felt the need to offer people something that could defy the norms and pose as a genuine brand against the ones that have been offering them machine-made products in the name of handcrafted Chikankari, diluting the authenticity of Chikankari. Growing the brand in just four years is a testament to the young founders’ commitment to preserving and promoting the traditional artistry of Lucknowi Chikankari through handcrafted clothing.
They witnessed the declining popularity of this art form, which opened their eyes and led them on a path to make reforms in the industry with their creativity and artistry, staying true to the cultural significance and beauty of Chikankari embroidery. This helped them embark on a path that propelled them forward to create Poshak Chikan Studio.
The founders have been combatting the rise of machine-made products and the fast fashion industry to preserve the integrity of Lucknowi Chikankari. Every piece at Poshak stands firm against these trends by championing authentic, 100% handcrafted Chikankari, ensuring traditional craftsmanship remains valued and protected amidst a rapidly changing and over-saturated market.
Poshak Chikan Studio is committed to protecting the traditional art form against the adverse effects of machine-made products and fast fashion trends. The primary goal of these first-generation entrepreneurs is to create a platform where the artistry of Chikankari can flourish. They also thrive on blending traditional techniques and contemporary designs, offering a unique collection of handcrafted clothing with affordable pricing that captivates the hearts of the customers.
Check out its Instagram page @poshakchikanstudio to see its latest collection and learn more about genuine, handcrafted Chikankari.
