Porsche’s Latest Electric Vehicle 10,000 Orders are Received by Macan Before Deliveries
Porsche is introducing four new cars this year, which is a record. This will feature the brand-new, fully electric Macan EV, of which Porsche claims to be receiving brisk orders already.
Porsche AG’s 2023 financial outcomes
Porsche CFO Lutz Meschke stated, “Our strong results are due to the high demand for our attractive products and strict cost discipline,” in a statement that was released after the company’s 2023 earnings report.
Porsche’s revenue in 2023 was $44.2 billion (40.5 billion euros), a 7.7% increase year over year (YOY).
Porsche was able to sustain an operating return on sales of 18% in spite of growing inflation and “exceptionally high investments.” A 3.3% increase in deliveries last year—320,221 vehicles—contributed to the growth.
Porsche plans to introduce “no fewer than four new or considerably revised” models this year in response to the positive outcomes.
The next Panamera, which is expected to go electrified, will be the first. The redesigned Taycan, which is entirely electric, will then go on sale in the spring.
Last month, Porsche unveiled the updated 2025 Taycan, which offers even greater performance, faster charging, and more range. The “most powerful series production Porsche of all time” was the company’s response.
This week marked the Taycan Turbo GT’s formal launch. With the Weissach package, the Porsche Taycan Turbo GT can produce up to 1,092 horsepower and reach 60 miles per hour in 2.1 seconds.
Orders for the Porsche Macan EV are robust ahead of delivery
Deliveries of the new Porsche Macan EV will begin in the second half of 2024. In Leipzig, the new Macan—which is entirely electric—will be constructed next to its ICE sister vehicle.
Orders for Macan EVs have “developed very positively,” according to Porsche, since the books opened. “We already have 10,000 orders, and these customers haven’t even been able to drive the car yet,” bragged CEO Oliver Blume.
Early this summer will see the release of an improved 911, which will include a high-performance hybrid drive variant.
Porsche is sticking to its electric vehicle sales goal despite the growing demand for EVs. By 2030, Porsche anticipates that 80% of deliveries will be all-electric.
“Driving forward the ramp-up of e-mobility with the same dedication as ever,” is how Porsche puts it. One of these goals is to launch an electric 718 by the middle of the decade. Porsche will then introduce its eagerly anticipated electrified Cayenne after that.
Porsche is also adding a new all-electric luxury SUV to its range, moving it “upward.” It will be “sportily positioned above the Cayenne” for the electric SUV.
The SSP platform, which will power the first electric Lamborghini model, will serve as the foundation for the new electric vehicle. The next luxury electric vehicle, according to Blume, will be “a very sporting interpretation of an SUV.”
Nevertheless, Porsche anticipates fewer revenues this year despite launching multiple new models. Porsche’s operating return on sales is targeted to be between 15% and 17%. It is anticipated that revenue in 2024 will be somewhat higher, ranging from 40 to 42 billion euros ($43.7K to $45.8K).
Meschke stated that Porsche is remaining true to its mid-term return objective of 17% to 19%. Porsche’s long-term goal is to surpass 20%.
