Mad Men and Broadway star Robert Morse has died at the age of 90

Robert Morse, who starred in the hit US drama Mad Men, has died at the age of 90. His most famous role was played by Bert Cooper, head of the show’s advertising agency, who gave his last name to the Sterling Cooper Company.

In a career spanning nearly 60 years, he has appeared in nearly 100 theaters, TV and film productions, making a name for himself in 1961 in 1961 with a stage adaptation of How to Succeed in Business Without Really Trying, based on Shepherd Mead’s best-selling book. For which he won the Tony Award for Best Actor in a Musical.

He followed suit in 1990, a feat that won Tony the Best Actor award for his role as Truman Capote in True. Not only did this make him one of the four actors to ever win the Top Tonys for Drama and Music, but he also won an Emmy Award three years later when the show’s live performance aired on TV.

His role as the extraordinary founder of Mad Men’s Ad Agency earned him international fame, he was nominated for five Emmy Awards and won the Screen Actors Guild Award as part of the cast. After Neil Armstrong’s quiet death during the 1969 Moon Landing, his final episode was seen drawing on his Broadway skills for a larger musical number after his death, as he performed the song-dance routine in The Best Things in Life Are Free.

“My good friend Bobby Morse has died at the age of 90,” tweeted Larry Kraszewski, author / producer and VP of the Board of Governors of the Academy of Motion Picture Arts and Sciences. “A tremendous talent and a beautiful soul. Sending love to his son Charlie and daughter Allen. Bobby has had a lot of fun over the years – filming People vs OJ and hosting many screenings (How to Succeed, Loved One, That’s Life). “