LED Bravia TVs of Sony with ‘cognitive intelligence’ begin at $1,299

The top-end 65-inch model retails for $1,799, a lofty drop from the OLED version.

Sony’s latest trick for Bravia TVs is something many refer to as “cognitive intelligence” that can enhance parts of an image depending upon what’s happening. The first 4K TVs it released with the tech were high-end OLED models, yet those began at $2,999 and went up from that point. Presently, Sony has disclosed its initially LED models with the Cognitive Processor XR, and they’re much more reasonably priced.

The X90J is the top-end OLED model and it’s accessible in 50-, 55-and 65-inch sizes at $1,299, $1,499 and $1,799, individually. These offer the Cognitive Processor XR, however cinephiles will likely want to turn that off to see the content as the creators intended. They additionally convey 10-bit (billions) shading and full cluster LED, however Sony didn’t indicate the number of zones.

Normally, they have HDR support for HDR10, HLG and Dolby Vision, and offer HDMI 2.1 ports that permits 10-cycle 4K at up to 120Hz for a superior gaming experience. Every one of the sets include Google TV for Netflix, Disney+ and other streaming content, alongside Sony’s own Bravia Core streaming service that guarantees 4K at up to 80 Mbps. That considers “near lossless” quality comparable to 4K Blu-beam plates, as indicated by Sony.

Sony additionally unveiled the budget-oriented X80J lineup (above), with 43-and 50-inch models for $749 and $849 individually. Those sets lack the cognitive intelligence features, full-array dimming and other features, yet give you Google TV and 4K upscaling. Every one of the new sets are currently on presale at B&H Photo Video and other approved sellers, however Sony didn’t specify precisely when they’d ship.