Ison Dyson Ray signed the Netflix movie after moving from TickTock to His All That
Netflix is doubling down on TickTock star Addison Roy with a new multi-picture film deal in which social media may appear to be paying more attention to celebrity streaming services, as part of the deal, Netflix will develop projects specifically for Rai’s acting and executive production (by diversity).
Inspiration seems to be the initial success of His All That, Gender-Transformed She Is All That, which was first announced in September 2020. Reaches # 1 in “78 countries, including Brazil, France and Saudi Arabia” on publishing and company charts. Surprisingly positive everything has been mixed up until it is properly dismissed, but it doesn’t matter. Naketha Matox, director of Netflix’s family film, believes Rye’s promise is “undisputed based on his all that and her already passionate fans.”
Netflix, however, has to be salted. The company does not disclose its entire data to others, and the metrics of what counts as “views” are very different from box office receipts or Nielsen ratings. For example, watching at least two minutes of viewing is considered a view by Netflix standards. Some of them have the same opacity and “flexibility” for the course of the flow era, but it’s worth noting.
Still, Rai is hugely popular, with around 84 million followers on Tiktok alone, so it will bring some kind of audience to some of the projects that Netflix has cooked up in the future. Likewise with the famous D’Amelio family of Tiktok, Rai is part of a wave of recent influences and attempts to penetrate other mediums of producers. Former online stars are worried that showbiz will falter in the same way as they transition to the old schools of Razzel-Dazzle, but Rai’s deal could be a sign that things are changing.