The key to any business is 80% mindset / emotional intelligence, 20% strategy. Ultimately, you can have the best strategies in the world, but if you don’t have the beliefs, desires, motivation or habits to put it all into place and take action steps, then the best strategies will never get implemented or followed through with. Put simply, if you don’t think and don’t believe you’re good enough or worthy of receiving and succeeding, then you won’t!
Imposter syndrome will destroy livelihoods and businesses if not resolved. According to data from the U.S. Bureau of Labor Statistics, about 20% of U.S. small businesses fail within the first year. By the end of their fifth year, roughly 50% have faltered. After 10 years, only around a third of businesses have survived. Surprisingly, business failure rates are fairly consistent. And this is rarely because the business owner is lacking skills or knowledge about their industry. It’s their lack of belief in themselves that destroy their dreams. It’s quite simple, if you don’t believe you are worthy or have a fear of failure or a fear of success, then you won’t “do the do”, then you don’t have a business!
So in order to keep your business and livelihood in the black (and preferably thriving), you need to believe in you! Period! Start with changing your internal dialogue. Instead of saying to yourself nasty or downgrading words, turn it around to a positive and empowering message.
Clear out your past emotional baggage, change your language to empowering language and seek the mentoring or coaching you deserve so you and your business can thrive.