India’s most extravagant man just purchased the world’s oldest toy store

India’s most extravagant man just purchased Britain’s most famous toy store chain.

Reliance, possessed by billionaire Mukesh Ambani, is purchasing Hamleys from its Chinese proprietor C Banner International for around £68 million ($88 million).

The deal, reported late on Thursday, will give Ambani full oversight of Hamleys’ 167 stores in 18 nations. Reliance as of now possesses the rights to the brand in India, where it works 88 Hamleys franchise stores.

Ambani’s buy will promote his push into retail as he gets ready to contend with Amazo (AMZN)and Walmar, (WMT)which have emptied billions into India as they endeavor to take advantage of the quickly developing e-commerce market.

“The worldwide acquisition of the iconic Hamleys brand and business places Reliance into the frontline of global retail,” Reliance Brands CEO Darshan Mehta said in a statement, describing it as a “long cherished dream come true.”

Ambani is all around put to make a major push into online retail. He has effectively surprised India’s digital economy with his mobile network Reliance Jio, which has signed in excess of 300 million clients in under three years since it propelled.

In a discourse in January, he illustrated plans to leverage that digital clout to take the Reliance Retail brand — one of India’s greatest — online soon.

By acquiring Hamleys — a renowned 259-year-old British retailer whose flagship outlet on London’s Regent Street is additionally a tourist attraction — Ambani may likewise be setting himself up to interpretation of opponents route past India.

The Mumbai-based billionaire isn’t the only wealthy Indian to possess one of the United Kingdom’s most storied brands. Goodbye Motors (TTM), owned by Ratan Tata, acquired British carmaker Jaguar Land Rover in 2008.