Hyundai-possessed Genesis made an spectacular entrance into China with a record-breaking publicity stunt. The Korean car maker flew 3,281 drones in close formation to show its logo on the Shanghai skyline on March 29.
This feat not only publicized the Genesis’ logo, yet it additionally entered the company in the Guinness World Record book for all the while flying the most unmanned aerial vehicles.
Robot show denotes Genesis’ entry into China’s luxury car market
China is a significant market for luxury car makers and accordingly of great interest to Hyundai’s 13-year-old Genesis sub-brand focusing in on high-end cars.
Genesis’s latest publicity stunt is a substantial improvement over the past world record holder Damoda Intelligent Control Technology Co., which had flown 3,051 robots in September 2020, additionally in China.
In the mean time, Intel’s 2018 record-breaking attempt in California contained 2,066 synchronized drones.
Genesis’s drone show lacks 3D splendor of Damoda’s 2020 record
In spite of the fact that Genesis utilized an essentially bigger number of drones for the record, it fails to measure up to the complexity and artistic merit of Damoda’s 2020 endeavor with less drones.
Beginning’s robot show takes a to a largely 2D approach by utilizing the UAV formation to render flat images. Damoda’s robot bunch, then again, created spectacular 3D renditions of the globe and satellites.
What makes drones ideal for such aerial shows?
Remarkably, instead of single-rotor R/C helicopters, drones are quad-rotor aerial vehicles that are inherently stable by design, while striking a good balance between maneuverability, speed, and stability.
This makes them ideal for such shows. Be that as it may, the true complexity in these endeavors lies in the control automation aspect, which utilizes AI sub-routines as a significant piece of accomplishing such feats.
Drone shows pay rich dividends due to near-certain press coverage
Intel has been at the forefront of such drone shows with a 2018 record-breaking endeavor in California and another one in the same year for the South Korean Winter Olympics occasion.
While such endeavors are expensive, they offer great returns from investment to huge brands by the virtue of guaranteed press coverage that sets them apart from similar localized promotional events.