Brand Buzz in Business On April 15, 2025, 2:21 am

How Preet Kaur Uses AI as a Tool to Elevate Marketing and Copywriting

With artificial intelligence (AI) revolutionizing industries, marketing, and copywriting have reached a crossroads. While it offers unprecedented efficiency, AI also creates a flood of uninspired, formulaic content. The question isn’t whether AI can replace copywriters—it’s how experts can harness AI without losing the human touch. Preet Kaur, a launch marketing expert, sales copywriter, and ads specialist for six- and seven-figure coaches, understands this better than most.

The AI Dilemma: Is Human Creativity Lost?

The internet is saturated with AI-generated content, but much of it lacks the emotional intelligence and strategic nuance that persuade audiences. While AI can assemble grammatically correct sentences, it doesn’t inherently understand storytelling, human psychology, or brand differentiation. This is where Preet Kaur takes a different approach.

She doesn’t rely on AI to create from scratch. Instead, she uses it as a tool to refine, polish, and enhance, but never to replace human creativity. AI assists in streamlining workflows, organizing ideas, and optimizing messaging, but the core of her work is deeply rooted in the psychology of persuasion. Her content doesn’t just sell; it builds long-term trust and positions her clients as industry leaders.

In a World of Cookie-Cutter Templates, Preet Chooses Authenticity

Preet’s expertise lies in crafting copy that deeply resonates with audiences. Too many freelancers and agencies push generic, AI-generated templates, making it harder for brands to stand out. She takes a different route—one that is intentional, strategic, and aligned with the unique voice, values, and belief systems of her clients.

She leverages AI as an assistant rather than a crutch. AI can analyze data trends, suggest optimizations, and even structure initial drafts, but the final output is infused with personality, emotional depth, and persuasive storytelling. In her own words: “AI generated output is only as good as the input we feed into it.” She understands that effective marketing is about connection, not just algorithms. The key to creating messaging that converts isn’t automation; it’s authenticity combined with data-driven insights.

Empowering Women to Own Their Narrative

Preet’s journey into marketing was fueled by a desire for impact. After spending six years in a corporate tech job that left her uninspired, she made the bold leap into entrepreneurship. The pandemic became a catalyst, pushing her to invest in marketing, build a personal brand, and secure clients worldwide. Within two years, she left corporate life behind and became a full-time marketing strategist, helping women build six-figure coaching empires.

Her work is rooted in a philosophy of empowerment. She believes every woman has the power to take control of her narrative, build a business that aligns with her strengths, and create a brand that commands attention. Her emotionally intelligent, integrity-driven approach helps visionary women attract premium clients, amplify their voices, and scale their coaching businesses with confidence.

The Future of AI in Marketing: A Human-Led Approach

AI will continue to shape the marketing landscape, but the role of human expertise will remain irreplaceable. Preet Kaur exemplifies how marketers can leverage AI without sacrificing authenticity. She proves that AI should enhance creativity, not replace it. The brands that succeed in this evolving landscape will be those that understand how to blend the efficiency of AI with the strategic depth of human intelligence.

For those looking to stand out in a saturated market, the takeaway is clear: AI can assist, but real impact comes from human connection, psychological insight, and messaging that speaks to the heart. And that’s a craft no algorithm can master.

To learn more about Preet Kaur’s digital marketing services for coaches, connect with her on Instagram.