As part of the commemorations for the brand’s 125th birthday in 2024, Fiat debuted “Tributo 125” variants of every model across the board in Brazil. Based on the best-selling Argo hatchback, Pulse subcompact SUV, Fastback coupe-SUV, Strada, and Toro pickups, the vehicles get new colors, Tributo 125 badges, and a unique content package.
Fascinatingly, Fiat’s local branch highlights the brand’s strong ties to Brazil by referring to it as “half-Brazilian, half-Italian.” Fiat considers Brazil to be one of its key markets, as seen by the highly customized lineup and the more than 18 million Fiat cars that have been built in Brazilian factories over the years.
The special editions have dark-finished wheels, a black roof, and a white exterior (gray and black options are also available). The Argo, Pulse, Fastback, and Strada are the first vehicles to offer the iridescent Alaska White shade that is depicted.
The gold flag affixed to the grille, the darkened Fiat logos, and the Tributo 125 emblems on the profile are additional distinctive features.
The interior has real leather upholstery, gold-finished Fiat flag, and bronze inserts and decorations. All Tributo 125 special editions come equipped with a plethora of standard features, such as infotainment touchscreens (available mostly on the 10.1-inch model) and digital air conditioning.
Brazil is currently accepting orders for the Tributo 125 models. Start pricing for the Argo small hatchback is R$93,990 ($17,283), the Pulse subcompact SUV is R$128,990 ($23,719), the Fastback coupe-SUV is R$133,990 ($24,639), the Strada pickup is R$134,490 ($24,731), and the Toro pickup is R$184,490 ($33,925).