‘Dancing with the Stars’ will be the first live TV show on Disney +
Dancing with the Stars is releasing ABC for the long-running series Disney +. Disney has announced that at least two future seasons of the popular competitive dance show will debut on its streaming platform. At the same time that Disney is launching a cheaper, ad-supported platform in the US, it will make its debut this fall. Dance will also be the first live broadcast show to go on a streaming platform, perhaps due to a sweeping change in how the industry deals with live content.
For ABC, the departure of the dance – a show that has aired on the network for 16 years – will mean more space for football. “After more than 30 seasons of programming on ABC, with two spin-offs, Dancing with the Stars will be out of ABC this autumn so that the network can showcase many Monday night football games as well as develop and invest in new and future ones. Programming, “the network said in a statement.
Landing Dancing is an important coupe for Disney, which is trying to increase its audience. Disney + has recently introduced catering for adults, even parental controls for R-rated content. The platform has invested heavily in adult programming, including original Marvel series such as Moon Knight and Daredevil. Dance appears regularly in the most widely watched network TV series among adults between the ages of 18 and 49, and they already have a dedicated fan base. The dance is likely to attract a more diverse audience than Marvel – the show is watched by a large number of women and older people.
Kareem Daniel, president of Disney Media and Entertainment Distribution, said: “The show’s wide appeal, as well as its tremendous Disney-themed competition nightly popularity, makes Disney + the perfect home for Dancing with the Stars while expanding our demographic reach.” In a statement.