The speed of a WordPress site gets affected due to various reasons like bad hosting, larger images, heavy themes, etc.
One of the important things about a website is the page loading time. A slow-loading website is bad for business owners because it causes poor performance and loss of traffic. It also affects the ranking of the site on the Google search results page.
Why Is My WordPress Site So Slow? Many things make a WordPress website slow. A website owner needs to identify the issues and fix them.
Some of the reasons a WordPress site is loading slowly are:
- Bad Hosting Plan
One needs an efficient web hosting service for faster page loading times. The performance of a WordPress site depends on the quality of the hosting service. A bad web hosting provider cannot guarantee good results.
One should look for the best hosting options for their WordPress site and select the one that matches their requirements. Many website owners choose shared hosting because it is cheap.
In shared hosting multiple websites share the same server which increases the chances of server overloading. This is why managed hosting is the best choice because it gives full control over the server. Plus, it guarantees better performance for a website.
- Heavy Theme
Website owners spend a lot of time searching for the best theme for their website. However, using heavy themes slows down a site and makes it non-user-friendly.
Heavy themes contain numerous features, layouts, and options that reduce the loading time of a site. The logical way to deal with this issue is to use a lighter theme.
Site owners should rethink their site’s structure and the things that are not important to them. By cutting out unimportant elements and features, they can easily increase the loading time of their site.
- Large and Unoptimized Images
Visuals are essential for making a WordPress site look great. However, using too many large and unoptimized images reduces the loading speed. This is why site owners need to select the right image size and optimize them before uploading them on the site.
Site owners should choose images that are not too big or small. The ideal image size for blog posts is 1200 x 630 pixels.
One can take the help of image compressing tools to reduce the size of images for their site. After compressing the images, they should replace the larger images on the site. This way one can increase the page loading time of their WordPress site.
- Pop-ups and Ad
Too many pop-ups and ads are never good for a website. This is because it affects the site’s loading time.
It takes a lot of time for all the ads and pop-ups to load, making the site slower. This affects the site’s ranking on the search results page and causes the site to lose traffic.
To make sure this doesn’t happen, site owners should not use more than 2-3 ads on the page. This way one can ensure that their site doesn’t experience a traffic drop.
One can speed up their site’s loading time by following the suggestions given in this post. A fast-loading WordPress site ranks higher on the Google search results page and brings in more traffic.