In today’s world, having your business online is not an option anymore, it is a must. The growing popularity of social media platforms has somehow replaced the value and relevance of websites. Many businesses are now exploring additional avenues of promoting their products and services and even capturing sales.
The rising number of traffic sources and exposure possibilities has also created additional risks like social media impersonations, says Paul Preda Voicu-author and ecommerce investor. “I’ve had my Instagram @paulsholiday, impersonated by more than 20 people,” said Paul Preda Voicu. Paul underlines that cybercriminals mimic, steal, and impersonate and try to lure people into fake “investment opportunities”. Sometimes individuals and businesses have very little control over these events.
Here are a few tips from @paulsholiday to avoid cybercriminals:
Always be trademark protected, claim your trademark on an international level to avoid associations with other similar brands that try to piggyback on your success.
Another simple yet effective method is to claim your business on google. It takes around 2 hours and you are backed up by the most powerful search engine, says @paulsholiday.
Use detection, protection, and remediation technology as Malwarebites, Topia or SpamTitan.
And finally and most importantly, says @paulsholiday create awareness about fake accounts trying to impersonate you. “Use your following as a community to detect frauds under your name,” says Paul Preda Voicu.