Following the send off of an extravagance aprés-ski assortment at New York Design Week in September 2022, sports clothing brand Alo Yoga is currently presenting an extended line of extravagance occasionwear called Alo Atelier.
The assortment, which highlights 30 pieces in cashmere, silk and the brand’s particular Airdrop material, sent off on October 19, with perfect timing for these special seasons. Styles incorporate outfits, veggie lover fake fur outerwear and loungewear, in costs going from $248-$1,900. As indicated by the brand, the assortment was roused by Parisian “couture.” The line is accessible at three of Alo’s 43 retail entryways, in Beverly Slopes, Soho and Aspen, Sixteen-year-old Alo Yoga revealed more than $1 billion in deals for 2022. Delegates declined to share 2023 projections.
“The design team was inspired by their trip to Paris, and with the holidays coming up, they created a collection that was more decadent than what you typically see from us,” said Summer Nacewicz, evp of creative and brand marketing at Alo. The price range for the brand’s core line, which includes sweatsuits, sports bras and leggings, sells for $50-$200. “Our design team designs more like a fashion house, but at a very fast pace. As we’re at a higher price point within the athleisure market, we wanted to see how far we could go if there weren’t any cost restrictions to push the brand to create the highest quality product.”
While Nacewicz declined to give marketing projections to the line, she said that the majority of the 2022 “Aspen” assortment sold out in three weeks or less. She added that the brand’s clients in Aspen, Beverly Slopes and Soho have huge bin measures and are not cost delicate.
“We have a very loyal customer and we definitely find this line hitting harder with our repeat customers,” she said. “The luxe [Aspen] collection does amazing in stores, where people can touch and feel the product. We find that customers are already mixing their designer and luxury pieces with Alo, [which signals] they’re interested in a more expanded range than what we are typically known for.”
Alo Yoga has been making progress toward turning into a total way of life brand throughout recent years. In May, it sent off footwear, and in Spring, it developed men’s sports apparel. In 2020, it additionally appeared enhancements and skin health management items. Alo Atelier is the following stage in moving discernments around the brand by introducing a more sweeping Alo. The Alo Atelier line will turn into a yearly installation, with one assortment each year delivered in front of special times of year.
Similar as Lululemon, Alo has turned into an optimistic athleisure-centered brand, and it has a local area of health fans at its base camp in Beverly Slopes.