Next on the Waffle House menu: Own line of golf shoes.
The popular breakfast chain is working with Adidas on Tour360 22 x Waffle House Golf Shoes, which will launch on the shoe maker’s website on Thursday, April 7th.
The shoes, available on the day of the opening round of the 86th Masters Golf Tournament, are as white as a waffle batter. The brown, checkered waffle pattern on the three strips on the sides will match the color of the cooked waffle house waffle.
The Masters are held annually in Georgia, where Waffle House is headquartered.
“Waffle House is such a popular restaurant in Georgia and across the US, we knew it would be fun to partner with their team on a design that would bring a part of the famous restaurant in our flagship silhouette to everyone,” he said. Mason Dennison, global footwear director at Adidas Golf, in a statement.
The shoes also have a yellow sockliner with the Waffle House and Adidas logos, and a transparent outsole that pours “friendly – and sometimes generous – maple syrup,” the companies said in a statement Monday. Meanwhile, the box with shoes looks like Waffle House restaurant.
The shoes will be available in both men’s and women’s sizes. There is no word on whether you can get the shoes smothered and covered.
This is not the first pair of food and shoes. In February 2020, KFC launched bucket clogs with fried chicken print on the top and designed to look like a KFC box on the bottom. One version incorporates charms to make crocuses smell like fried chicken.
The shoes will be available on April 7 on the Adidas website, on the shoe company’s app, and at select retailers. The list of retailers was not immediately available.