You may have the most advanced marketing strategy, an attractive website, and a high-quality product. But if you’re not reaching your target audience, you’re wasting your time.
To grow an eCommerce business, you need to acquire new customers constantly. Motivated Seller Leads are one of the most lucrative forms of online marketing.
If you’re not familiar with how motivated seller leads work, here’s a quick overview: Much like the name implies, these are potential customers shopping for new homes. Their motivation to sell their home is due to various life circumstances, such as divorce or job relocation.
Because of this motivation to sell quickly, they are more willing than average buyers to sell their homes.
Strategies That Involve Motivated Seller Leads
1. Add a “FOR SALE” Sign
Adding a “for sale” sign is one of the most prominent strategies, but it’s also one of the most effective ways to attract seller leads.
The sign should stand out and make potential customers feel like they need to contact you right away. Don’t forget about convenience—putting the sign in a place where it’s easy for customers to spot is necessary.
2. Reach Out to Your Contacts
You’re already in touch with your family, friends, and current customers. Why not reach out to them? If anyone has any connections listed on their Facebook profile, use the information to get in touch with them about your products.
You can also try advertising or find other creative ways to get in front of your connections.
3. Design a Custom Landing Page
Having a custom landing page is like gold for marketing. You can create any design you want to attract seller leads. This step is an excellent way to make your business stand out from the competition, and people will take notice because they’re already reaching out to you.
Custom landing pages are a great way to showcase your products. You can add information explaining the life circumstances that motivated the seller to sell their home quickly, ultimately enticing potential customers into reaching out.
4. Leverage Paid Search Advertising
Another great way to get in front of seller leads is through paid search advertising. You’ll have the opportunity to choose your audience, allowing you to direct your ads towards specific people who are more likely to be interested in what you’re selling.
Paid search advertising is a very cost-effective way to advertise online. You can easily track your results and adjust your advertising accordingly.
5. Host an Informative Webinar
You can create a webinar to reach potential customers through online marketing.
Once you’ve established yourself as an authority in your market with information-packed blog posts, free guides, and other valuable content, you can host a webinar to provide even more helpful tips for your audience.
The webinar should be about 40 minutes long so you can include all the information you want to share with your viewers. Hosting a webinar allows you to connect with your target audience, enabling them to ask questions and provide feedback.
You can also record the webinar, so those who missed it still have access to the content.
Final Thoughts
Having seller leads is crucial for the success of any business. By implementing these strategies, you’ll have no problem growing your eCommerce business.